• Aim to remove the word Brokers/Agents from the Industry.
  • To become the most respected company in the financial services space in India

Business strategy

  • Steady growth by adapting to the changing environment, without losing the focus on our core domain of financial services
  • De-risked business through multiple products and diversified revenue stream
  • Knowledge is the key to power superior financial decisions
  • Keep costs low and continuously strive for innovation

Customer strategy

  • Remain largely a retail focused organisation, driving stickiness through knowledge and quality service
  • Cater to untapped areas in semi-urban and rural areas, which is relatively safe from cut-throat competition
  • Target the micro, small and medium enterprises mushrooming across the country through a cluster approach for lending business
  • Use wide multi-modal network serving as one-stop shop to customers

People strategy

  • Attract the best talent and driven people
  • Ensure conducive merit environment
  • Liberal ownership-sharing